Sandals are so ubiquitous in warm weather climates, they are a true footwear staple.

Chupps is a brand of sandals in India, and they offer a 100% biodegradable slide that completely breaks down in a landfill, once they’re retired.

A pair of green biodegradable sandals on an orange background.
The 100% biodegradable Sliders.

It’s a great eco-advancement, and addresses the ongoing plastic waste crisis that the world faces.

To match the eco-friendly nature of their sandals, the brand created a series of biodegradable billboards, made entirely of mud, hay, bamboo, cow dung, and clay.

A dog rests by a stone wall overlooking the sea, while a man sitting nearby faces a unique billboard made of biodegradable material, shaped like a sandal, with the text '100% biodegradable. Just like this billboard.'

The idea is clever, and the billboards were installed at the Bandra Bandstand in Mumbai, India.

A billboard featuring a large biodegradable sandal made of natural materials, with the text "100% biodegradable. Just like this billboard." and the brand name "CHUPPS".

The simple bamboo frames held the billboards aloft until they naturally decomposed, due to wind, rain, and natural degradation.

Billboard advertisement featuring a large brown sandal with the text 'CHUPPS' and a slogan about biodegradability against a blue sky.

See more on the Chupps website. Via DesignBoom.

Four people standing in front of a large biodegradable billboard advertising Chupps flip-flops by the beach, with one taking a photo.
A large billboard made of wooden sticks and branches, featuring a stylized logo or symbol, set against a hazy sky.
Workers constructing a large bamboo structure near the beach, with the ocean in the background and distant oil rigs visible.
Workers constructing a framework with bamboo scaffolding and mud at night.
A billboard made of natural materials featuring a sandal and text stating "100% biodegradable. Just like this billboard."

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Author

Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

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