the store has been dubbed ‘ the world’s most remote pop-up store’

courageous climbers making their way to the mountain’s summit can be seen — in the video above — stopping at the ‘cliffside shop’ to pick up some gear before continuing on their way. creative agency workinprogress was responsible for the thinking behind the event, working with 37.5 technology on creating not only an engaging marketing initiative, but a campaigning one, as well. donations were made to the access fund and american alpine club to support their mission of providing access to public lands for climbing, and $100 was donated to the action committee for eldorado for every climber that visited the shop or signed up for a membership to either organization.

extreme climbers at colorado’s eldorado canyon encountered a very surprising scene

the ‘cliffside shop’ was hoisted to the face of the famous bastille site

a single staff member handed out sweatshirts and socks to climbers passing by

the stunt was organized by materials company 37.5 technology

climbers were given gear to keep them cool and dry

the products helped climbers in battling the area’s sometimes harsh climate and conditions

creative agency workinprogress was responsible for the thinking behind the event

donations were made to support a mission of providing access to public lands for climbing