After releasing a slew of EVs that most people referred to as generic “melted jellybeans“, Mercedes admitted their mistake, and went back to the drawing board.
The new Mercedes‑Benz Vision Iconic concept melds the roaring 1920s coupe elegance with tomorrow’s electric technology.
A long hood, swept-back cabin, and vintage cues have almost a sinister appearance, with the Mercedes Benz star serving as the headlamp shape.
This style merges with wafer-thin solar modules across its entire body, which generate additional range for the car.
The large, upright illuminated grille doesn’t have the same aerodynamic properties as before, but positions the vehicle in an entirely different way.
Inside, velvet upholstery, brass accents, and a glass-encased dashboard evoke luxury designed for a quiet, autonomous age.
Unlike their recent Hyperscreen, this feels like a return to grace and elegance, albeit in dramatic luxury fashion.
While still just a concept, the Vision Iconic is a strong statement for heritage and change, and shows that the storied German automaker is still able to produce designs that feel legendary and memorable.
We appreciate the way the company is pivoting on design and personality, while doubling down on clean, EV technology, which most definitely is the future.
For more on electric vehicles, be sure to follow our sister website, Electric Future.
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6 Comments
The new Mercedes-Benz Vision Iconic, to me, resembles a stag beetle.
Considered a prestigious pet, it is highly sought after by collectors for their rarity, impressive and aesthetically perfect appearance.
To own one, the passionate collector would need to break the bank
So they ripped off Rolls Royce among others??
Lovely car, but insanely low to the ground. In our town it would be bottoming out every 50 feet!
Wow, the Edsel returns, or perhaps the largest, fastest carp ever!
Looks like a cross between a Nazi era Mercedes and a classic Corvette.
IT WASN’T THE ROARING 30S, IT WAS THE ROARING 20S. THIS LOOKS LIKE A 1930S NAZIMOBILE.
AND I HAVE OWNED MANY MERCEDES.