Apple’s WWDC Opening Animation Is a Quiet Masterclass in Designing With Less

Apple’s WWDC opening animations are not supposed to be the point, and yet every year designers end up dissecting them anyway. The 2013 version in particular shows what happens when a motion designer decides restraint is more interesting than spectacle. More negative space than movement. The kind of work that looks easy until you try to make something similar.

Apple held their 24th annual WWDC this week, and they opened the conference with a beautiful and spare animation. I’d love to know how to animate like this. Well done.