Totem Cereal Rethinks The Box in Favor Of Stackable Canister

The Totem Cereal Tube, designed by Silvia Maio and Rui Bravo, reimagines cereal packaging as an interactive experience.

Instead of a flimsy box that is immediately thrown away, the vibrant tubes can be stacked, and can also be reused as storage for pencils, toys, or other kid’s items.

Each cylindrical container transforms into a vibrant character, featuring bold facial expressions crafted from cereal illustrations and vertically stacked typography, reminiscent of an Aztec totem pole.

Just a concept for now, we could see this novel design be an eye-catching design

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Three colorful cylindrical cereal containers featuring totem-inspired designs. The left container is yellow with a tribal face, the middle one is green with intricate patterns and a prominent mouth, and the right one is blue with a bold, cartoonish face. Surrounding them are various cereal pieces.

A child wearing a pink shirt is stacking colorful totem-inspired cups on a white background.

A yellow container with a tribal face design filled with colorful pencils, next to a green container with another tribal face design.

Inspired by the rich cultural heritage of Aztec totems and masks, each cereal pack represents a unique character, turning packaging into a stackable totem where kids can mix and match different flavors to build their own imaginative creations.

Beyond its interactive appeal, Totem Cereals is deeply rooted in sustainability.

Three colorful cereal containers with unique mask designs: one yellow with a chocolate flavor, one blue with a fruit flavor, and one green with a honey flavor, against a red background.

Colorful cereal containers with artistic face designs arranged on a kitchen shelf, with a hand reaching for one.

A child colors with pencils while interacting with colorful cylindrical containers featuring cartoonish faces, alongside a bowl of colorful cereal.

Three cylindrical cereal containers with an artistic totem design, featuring bold colors and stylized facial features, set against an orange background.

Three colorful cereal canisters featuring a stylized totem design with vibrant facial features and the text 'TOTEM CEREAL'.

Three cylindrical cereal containers featuring a vibrant green design with a totem mask illustration, labeled "TOTEM CEREAL". The background is a bright yellow.

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3 Comments

julieandrean 11 months ago

The world would be a better place if more companies thought like they did. Beautiful and creative idea 🔆

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Moss And Fog Post Author 11 months ago

Agreed! I’m afraid it’s only a design concept for now, not likely a real cereal brand. Wish it were!

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Bev Colgan 12 months ago

Love the boxes! But now I’m going to look up the nutrition facts in their cereal. I hope it’s not the junk food it looks like in that bowl.

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