That clever tagline is the idea behind Two Rabbits Ice Cream, which was founded by a cardiologist and a chef, meant to delight your tastebuds while not killing you in the process. With natural ingredients plus collagen, Omega 3s, and stevia, it’s a lower calorie dessert that still tastes decadent.

Their lovely packaging and fun illustrations make it a feast for the eyes as well. Their initial flavors stray into the exotic, featuring Chocolate Sweet Soy, Pineapple Clove, and Turmeric Makrut Lime.

Available on their website for $15/pint. Via The Dieline:

” Invented by a Cardiologist and perfected by a Chef, Two Rabbits Ice Cream is a fairy-tale marriage between health and pleasure. Packed with Omega-3, rich in collagen, and low in calories, this treat will blow your mind, not your arteries. We are so excited to launch their first three delicious flavors: Pineapple Clove, Chocolate Sweet Soy and Turmeric Makrut Lime. Our goal was to create a brand that was sexy, cute, warm, fun, healthy and indulgent, and to bring ice cream to a new level with unique custom packaging that can’t be ignored. “


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