The science behind climate change couldn’t be clearer. It’s mostly man-made, and change is accelerating. The problem with most of today’s climate-related activism is that it plays softball. It still speaks to people like it’s trying to convince them, woo them, gently show them why the system is sick. Finally, a major organization, Conservation International, has ‘grown a pair’ and started talking to people the way they deserve: with unflinching poise and undeniable blame. The series, titled “Nature is Speaking“, uses celebrity voices playing the roles of The Ocean, The Soil, Mother Nature, etc. The scripts are paired with beautiful video of pristine nature, the way it exists without humans messing things up. The punch line for the short videos is the real narrative, however. “Nature doesn’t need humans. Humans need Nature.” It’s a quote that I will be extolling for years to come, and I’m thrilled to have a great national organization finally market to people the way they need to. Wake up, humans. We need nature.
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