The pragmatist’s approach to sustainability would embrace incremental steps that leads to positive change.
It seems like canned drinking water might be that step. As easy as it is to bring and use reusable water bottles, people still consume far too many single-use plastic bottles of water, many of which end up in our oceans. We need better options.
Companies like PepsiCo are finally addressing some of these concerns, with their test rollout of canned Aquafina water. It’s not a new concept, especially in the era of sparkling water crazes, but aluminum is 100% recyclable, keeps water colder longer than plastic, and also is recycled at a rate of 70%, far higher than plastic. We hope this incremental change away from plastic water bottles is adopted, so we see less plastic polluting our oceans and killing wildlife. What do you think? Via Dieline:
“Tackling plastic waste is one of my top priorities and I take this challenge personally,” PepsiCo Chairman and CEO Ramon Laguarta said via press release. “As one of the world’s leading food and beverage companies, we recognize the significant role PepsiCo can play in helping to change the way society makes, uses, and disposes of plastics. We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging to make it more sustainable, and we won’t stop until we live in a world where plastics are renewed and reused.”