It’s no secret that the USPS has been in pretty rough shape over the last several years. People send mail far less than they used to, and the government agency hasn’t been able to innovate their way out of their slump. But at least they’re taking their appearance to heart, with a total overhaul of their branding and packaging.
Created by the small but brilliant team at New York based Grand Army, the redesign is modern and fresh while remaining appropriately patriotic and legible. Read more on the extensive Brand New blog.